How to Get GMBs Verified WITHOUT Video Verification in 2024!

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Understanding the Changes in GMB Verification


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When Google announced the shift away from video verification for GMB listings in 2024, I took it upon myself to dive deep into the new process. The goal? To simplify the path to verification for businesses aiming to boost their online presence. The method now leans heavily on direct documentation submission and real-time location data, rather than the previously cumbersome video verification steps.

Exploring this change doesn’t have to be daunting. With the new process, Google is aiming to streamline verification, making it more accessible and less time-consuming for business owners. The emphasis is on providing clear, concise documentation that proves your business’s legitimacy and operational status. This might include utility bills, tax documents, or other official papers bearing your business’s name and address.

I’ve also gleaned that Google is prioritizing accuracy and up-to-date information more than ever. The reason? To ensure users get reliable data when searching for businesses like yours. This heightened focus on authenticity means that keeping your GMB listing current is crucial, not just for verification but for maintaining visibility on Google’s ever-evolving platform.

In embracing these changes, we’re not only adhering to Google’s updated verification requirements but also positioning our businesses for better visibility in local search results. The process might be different, but the end goal remains the same: to get our businesses verified efficiently and effectively without jumping through the previous hoops of video verification.

Insider Tips for Easy GMB Verification

Exploring the GMB verification process without video verification might seem daunting at first, but I’ve uncovered a few insider tips that make it a breeze. My experience shows that accuracy and completeness are your best allies in this journey.

First, ensure all your documentation is up-to-date and clearly demonstrates both business legitimacy and operational status. This includes items like your business license, utility bills with your business’s name and address, and any professional certifications relevant to your field. The trick is to provide evidence that’s not only current but directly correlates with the information you’ve entered into your GMB profile.

Another critical aspect is to leverage real-time location data. With Google increasingly relying on this data, make certain your business’s location services are activated on your devices and encourage check-ins from customers. This serves as a potent, real-time verification of your business’s active operation and physical presence.

Finally, maintain an active and responsive stance on your GMB listing. Regularly updating your business hours, services, and responding to reviews signals to Google that your business is active and so, a prime candidate for verification. Staying engaged with your GMB profile is not just good practice; it’s a silent yet persuasive nudge towards a smoother verification process.

Step-by-Step Guide to GMB Verification in 2024

Exploring the GMB verification process in 2024 has become more streamlined than ever before. Given the updates, I’ve crafted a concise guide to help businesses get verified without the need for video verification.

Firstly, ensure your business information is accurate and up to date. This includes your business name, address, phone number, and operation hours. Google places a high emphasis on accuracy to prevent fraud, making this step crucial.

Next, choose the “mail” option for verification. You’ll receive a postcard from Google at your business address, typically within 5-14 days. This postcard contains a unique code you’ll need to enter in your GMB dashboard.

During the wait, focus on enhancing your GMB profile. Add high-quality photos, engage with customer reviews, and ensure your business description accurately represents your offerings. Engaging content and active management signal legitimacy to Google.

Finally, enter the verification code as soon as you receive it. Delays can sometimes necessitate starting the process over, which you’ll want to avoid.

By following these steps, your business can achieve GMB verification smoothly, boosting your visibility and credibility on Google’s platform.

Common Pitfalls to Avoid in the Verification Process

Exploring the GMB verification process in 2024 has its quirks, and it’s easy to stumble if you’re not careful. I’ve seen many businesses hit snags due to simple oversight or misinformation. Here, I’ll guide you through some common pitfalls to ensure your verification journey is smooth.

Firstly, inaccuracies in your business information can derail your entire effort. Double-check every detail before submitting. It’s crucial that your business name, address, and phone number (NAP) match exactly across all platforms. Discrepancies here are a red flag for Google and can lead to unnecessary delays.

Then, there’s the timing issue. Once you select the mail option for verification, it’s a waiting game. Many business owners get impatient and request another postcard too soon. Here’s my advice: wait the full two weeks Google recommends before taking further action. Requesting multiple verification codes can confuse the process, making it longer to get verified.

Finally, overlooking the need to promptly enter the verification code upon receiving your postcard is a common mistake. You’d be surprised at how many business owners put it aside for ‘later’ and forget about it. This delay can result in the code expiring, pushing you back to square one.

Ensuring Long-Term Compliance with GMB Verification Guidelines

After getting through the initial hurdles of verifying your Google My Business (GMB) listing without video verification in 2024, it’s crucial to focus on maintaining that verification status. I’ve learned that consistent compliance with Google’s verification guidelines is not just about following rules; it’s about safeguarding your business’s online presence.

First and foremost, keep your business information up-to-date. Whether it’s a change in address, operating hours, or contact information, timely updates are essential. This not only helps in staying compliant but also ensures that your customers have the correct information at their fingertips, reducing potential frustration.

Equally important is the need to regularly review and adhere to Google’s policies. These guidelines are subject to change, and staying informed about these changes is vital. I make it a habit to check for updates quarterly to ensure my listings remain in good standing.

Remember, compliance isn’t a one-time task—it’s an ongoing commitment. By adhering to these practices, you’re not just following rules; you’re enhancing your business’s credibility and trustworthiness in the digital world.


Exploring the world of GMB verification without video in 2024 might seem daunting at first. Yet, with the right approach, it’s entirely manageable. Remember, the key lies in staying vigilant about updating your business information and adhering to Google’s ever-evolving policies. This not only helps in avoiding the need for video verification but also bolsters your business’s credibility online. By making compliance a priority, you’re setting your business up for success in the digital marketplace. Let’s embrace these practices and ensure our businesses thrive in the online ecosystem.

Frequently Asked Questions

What is Google My Business (GMB) verification?

Google My Business (GMB) verification is a process that confirms your business’s information is accurate on Google. Verified businesses are considered more trustworthy by Google and potential customers.

Why is it important to maintain compliance with GMB verification guidelines?

Maintaining compliance with GMB verification guidelines ensures that your business information remains accurate for customers and aligns with Google’s policies. This ongoing commitment enhances credibility and trustworthiness in the digital marketplace.

How often should I update my business information on GMB?

It is crucial to update your business information whenever there are changes, such as to your address, hours, or services, to ensure accuracy for customers and compliance with Google’s guidelines.

What happens if I don’t comply with Google’s verification guidelines?

Non-compliance with Google’s verification guidelines can lead to inaccuracies in your business listing, which can mislead customers. Moreover, Google may penalize your listing by lowering its visibility or removing it altogether.

How can I ensure I remain compliant with GMB guidelines?

Regularly review Google’s policies related to GMB and promptly update your business information. Staying informed and responsive to any changes in Google’s guidelines is key to maintaining compliance and ensuring your listing’s integrity.  

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